Keeping Pace With Today’s Media Demands: How Cloud Object Storage Supports Your Media Asset Workload And Workflow
The media industry is in the midst of major disruption. The way content is generated, distributed, and consumed is rapidly changing, as television and linear broadcasts give way to on-demand, device-centric streaming and crowd-sourced media. Content volumes are escalating, not only among media companies, but all enterprises, which increasingly see value in engaging constituents via social and targeted media. Over 300 hours of video are uploaded to YouTube every minute; and nearly 5 billion videos are watched on YouTube every single day. According to Frost & Sullivan, enterprises cumulatively generate more video in a day than all of Hollywood creates in a year.