OTT 3.0: How to build a better mousetrap
Contrary to popular belief, over-the-top (OTT) has been around for quite some time. Even though OTT is only just beginning to flourish, competition for viewers is high. Providers must seek ways to improve their OTT experience. How can they make their platforms bigger, badder, and better to not only attract new subscribers but retain them after they plunk down their money?
In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the best possible viewer experience.