How SAP S/4HANA® Finance helps organizations close the capability gap. On the upside, industry convergence is creating completely new opportunities for growth by shifting the focus from standal...

Technology is driving rapid, transformational change. Mobile, cloud solutions with near-real-time transaction processing and analytical capabilities are able to shift organizations towards high-val...

The New Marketing Reality report, produced by Econsultancy in association with IBM Watson Marketing, is based on a survey of more than 1,000 marketing, digital and ecommerce professionals. Ther...

As any pool shark will tell you, emerging victorious in a game of billiards means understanding the angles, envisioning the possibilities and staying one shot ahead. Succeeding in business is no di...

Risk management has never been more complex. Today’s financial leaders face a risk landscape that can skyrocket corporate growth or slam brand reputations, in a matter of seconds. Enterprise ris...

How Finance & Marketing Can Accelerate Growth with Data Inspiration Traditionally, marketing has been in the driver’s seat when it comes to revenue growth, while finance tracked numbers back in ...

IBM Marketing Cloud’s annual report of email marketing benchmarks is back, offering marketers 25 open, click- through, list churn and mobile metrics to help you see where you rank, delivering more ...

Today’s elite marketers both do marketing and run marketing. They are highly analytical — planning, measuring and proactively managing their marketing investments to ensure they are hitting their r...

In this white paper, 10 marketing experts from IBM – along with four partners – share their thoughts on the key marketing trends for 2017 with an eye toward keeping you ahead of the shifts that are...

In dem gesättigten Markt von heute stellen Unternehmen fest, dass viele ihrer Marketing-Strategien ineffektiv und irrelevant sind. Taktiken, die sich auf langsame oder nicht verknüpfte Systeme stüt...