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How SAP S/4HANA® Finance helps organizations close the capability gap. On the upside, industry convergence is creating completely new opportunities for growth by shifting the focus from standal...
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Technology is driving rapid, transformational change. Mobile, cloud solutions with near-real-time transaction processing and analytical capabilities are able to shift organizations towards high-val...
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The New Marketing Reality report, produced by Econsultancy in association with IBM Watson Marketing, is based on a survey of more than 1,000 marketing, digital and ecommerce professionals. Ther...
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As any pool shark will tell you, emerging victorious in a game of billiards means understanding the angles, envisioning the possibilities and staying one shot ahead. Succeeding in business is no di...
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Risk management has never been more complex. Today’s financial leaders face a risk landscape that can skyrocket corporate growth or slam brand reputations, in a matter of seconds. Enterprise ris...
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How Finance & Marketing Can Accelerate Growth with Data Inspiration Traditionally, marketing has been in the driver’s seat when it comes to revenue growth, while finance tracked numbers back in ...
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IBM Marketing Cloud’s annual report of email marketing benchmarks is back, offering marketers 25 open, click- through, list churn and mobile metrics to help you see where you rank, delivering more ...
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Today’s elite marketers both do marketing and run marketing. They are highly analytical — planning, measuring and proactively managing their marketing investments to ensure they are hitting their r...
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In this white paper, 10 marketing experts from IBM – along with four partners – share their thoughts on the key marketing trends for 2017 with an eye toward keeping you ahead of the shifts that are...
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In dem gesättigten Markt von heute stellen Unternehmen fest, dass viele ihrer Marketing-Strategien ineffektiv und irrelevant sind. Taktiken, die sich auf langsame oder nicht verknüpfte Systeme stüt...
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