Creative transformation from five perspectives. Unlocking the digital potential of Small and Medium Businesses.

This ebook brings together the experience of a wide range of industry experts. We want to offer a clear and workable guide for decision-makers in the creative teams of small and medium-sized enterprises, filled with plenty of tips and inspiration for addressing day-to-day challenges.

The content

• Creative transformation: Where does it lead?
• Administrative challenges of creative work
• Teamwork in hybrid and remote working models
• Promoting creativity – providing structures and space for ideas
• Future ready: keeping an eye on new developments, harnessing potential at an early stage