From your sustainable supply chain and high-quality ingredients to your Neapolitan roots and dedication to handmade dishes, it’s clear you care deeply about what you do at Franco Manca.
Yet challenges to your brand happen as soon as your pizzas leave your locations. Let’s take a look at why:
A large slice of your revenue comes from deliveries, which rely on third-party companies such as Uber Eats, Deliveroo, and Just Eat. Yet while these partnerships provide broader reach for you at Franco Manca, this can be costly.
Your commitment to sustainable growth is commendable! But while marketplace partners have their own sustainability initiatives, they’re not always aligned with your specific, deep-rooted values.
Customer data and insights into preferences, behaviours and purchases can help you personalise the Franco Manca customer experience. Yet marketplace delivery partners may not always share this information with you.
