A new era of cyber threats has emerged in the Asia Pacific and Japan (APJ) region, one marked by the rise of the enterprising adversary — a term introduced in the CrowdStrike 2025 Global Threat Report. This modern class of threat actor operates with business-like discipline, executing attacks with strategic precision, scalable infrastructure, and a clear focus on maximising impact. Their methods reflect a calculated approach that mirrors corporate efficiency, enabling them to reach their objectives faster and with greater consequence.
In this environment, innovation is essential to stay ahead. Organisations across APJ must adopt advanced technologies and proactive threat hunting strategies to outpace adversaries that are constantly evolving their tactics. These threat actors exploit both technical and human vulnerabilities. They leverage social engineering tactics, often amplified by AI, and target unmanaged devices that fall outside traditional IT oversight. These blind spots offer attackers undetected entry points for data theft, lateral movement, or broader system compromise.
