After a comprehensive development cycle, the careful selection of supply chain partners and the creation of a solid marketing plan, you are ready to launch your newest product. If you are ready to launch and did not consider new markets prior to product design,
the selection of supply chain partners and other preproduction stages, you may be faced with a bumpy, if not painful process. And, with today’s global economy, new markets are likely on your horizon.
Companies of all sizes are looking at opportunities in various countries around the world to increase market share and find new growth, but the challenges associated with crossing borders can often feel intimidating. From country-specific certification requirements to cultural expectations and nuances, there is much to consider.
As a global organization with expert staff available in 40 countries, UL can offer localized expertise in every region of the world. As always, knowledge is power, and there are five things to consider when discussing the exploration of new global markets.
