Unsere neue Studie befasst sich mit der Frage, wie Marketingverantwortliche und Führungskräfte Daten e...

It’s easy for buyers to love a new car—there’s that smell, the shine, the sounds, the power and perfec...

A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches ...

Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass...

For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules ...

There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your pro...

This past year has seen what is perhaps best described as the greatest tech disruption the world has e...

Our latest report looks at how senior marketers and C-suite members can unlock data insights to better...

With so much pressure to leverage data across the entire customer lifecycle, we wanted to know how com...