Be prepared for the next generation of shoppers

In a bid to address these challenges, many have turned to technology. Some companies are using Wi-Fi and mobile Bluetooth to track the movement of patrons around stores. Others are employing store planograms and in-store cameras to determine which products and product placements are attracting the most attention.

So, it’s not surprising that retailers and CPG organizations increasingly appreciate the value of data. By unlocking and leveraging data to offer promotions and incentives, they can delight customers as they move along their purchase journey. They can also get better insights into their operations and take steps to reduce wastage.

But arriving at this destination isn’t an easy task. To obtain insights from different sources and silos, retailers and CPG organizations must bridge the gap between on-premise and edge, and make better use of their data storage capacity.

To do this, these companies need data-powered business solutions, which is where DXC and Pure Storage come in.