Client: Snowflake Inc.
Format: Report
Size: 9.88 MB
Language: English
Date: 21.07.2025
Enterprises are winning big with generative AI. Here’s how they’re doing it.
More than nine in 10 early adopters say that their gen AI investment is in the black. For the 1,268 respondents who said that they have specifically quantified the ROI of their gen AI initiatives, the average return is 41%. Meaning that for every $1 million sunk into a gen AI project, the company is seeing $1,410,000 in business value, through increased revenue, reduced costs or both
A major question for gen AI deployment is whether to use it internally to help employees, or externally to improve customer interactions. The latter is often seen as riskier, because of potential negative customer experiences and higher risk of exposing sensitive data.
The early adopter community seems to be split on the two approaches:
The early adopter community seems to be split on the two approaches:
- 55% have prioritized employee-facing solutions to improve productivity and efficiency.
- 44% started with customer-facing solutions to elevate customer experience, satisfaction, etc.
