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Client: SAP Deutschland SE & Co. KG
Format: whitepaper
Size: 407 KB
Language: German
Date: 12.07.2017

Wie Vertrieb & Marketing Hand in Hand arbeiten? Im Aberdeen Report erfahren Sie mehr.

Gibt es noch B2B-Vermarkter, die glauben, dass ihre Verantwortung darauf begrenzt ist, so viele Kundenkontakte wie möglich zu generieren? Oder Vertriebler, die diese Kundenkontakte als Begründung für eine unterdurchschnittliche Leistung vorschieben wollen? Vielleicht, aber nicht bei den besten Unternehmen ihrer Klasse, die die besten Praktiken anwenden und die richtigen Technologien einsetzen, die in diesem Bericht erläutert werden, damit beide Teams Vorteile genießen können.

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