Strategy Analytics defines a location platform as a company which provides customers with access to a range of location services which includes digital map tiles, geocoding (converting street names into coordinates and viceversa), traffic-optimized routing, local businesses or points of interest (POIs) search, traffic flow and traffic incident information, and more. Location platforms enable enterprises and long-tail developers to integrate these horizontal location services into their own apps and services so developers don’t need to invest their own resources in building and maintaining their own maps and common location service capabilities.
Demand for location services and location intelligence continues to expand across multiple sectors, including automotive, enterprise and IoT, mobility services, mobile apps and digital advertising. Location platforms which can meet the needs of key sectors and use-cases will be best placed placed for growth.
