Facebook iconTwitter icon
Thumb original cpg compendium guide to accelerating dx
Client: Treasure Data
Format: Whitepaper
Size: 1.69 MB
Language: English
Date: 13.05.2022

The CPG Guide to Accelerating Digital Transformation: How CPGs are finally getting the consumer data they need for DTC marketing

If you’re in the consumer packaged goods (CPG) business, you might have seen the timeline for your five-year digital transformation plan become a five-month plan. Repeated COVID-related disruptions in consumer buying patterns, supply chains, and labor force has turned the entire industry on its head. While digital transformation is never a cakewalk, the intensity of the process might have led your organization to overlook one of its biggest benefits: You can finally get the customer data you need for better ad targeting, personalized consumer experiences (CX), and new insights into consumer behavior and new markets.

“We’ve been seeing increasing importance and demand from CPG companies to be able to leverage customer data to improve their marketing activities,” The Boston Consulting Group’s Partner and Director of Personalization and Digital Marketing Stefano Fanfarillo told marketers during a webinar.

Free Download
Please enter your contact information and click the download button. You will receive an email with your download link.
I have read and understood the privacy/terms and conditions and consent to the ascertainment, conversion, utilisation and dissemination of the data I have entered into this registration form. The B2B Media Group and originator/sponsor Treasure Data of the document may use my contact data for the purpose of B2B marketing (via e-mail, phone, display and postal) until such time as I withdraw my consent. My agreement to the company and our partner as shown below can be revoked at any time via an E-Mail to the following address: datenschutz@b2bmg.de ( Subject: Treasure Data)

Privacy / download conditions:

Date: 1.8.2018


  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)


  • Treasure Data
Fields marked with * are mandatory