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Thumb original advertiser perceptions preparing for future without third party cookies idfa
Client: Treasure Data
Format: Report
Size: 721 KB
Language: English
Date: 13.05.2022

Preparing for a Future Without Third-Party Cookies & IDFA: What advertisers are doing to navigate the uncertain digital advertising future with success

How customer data is accelerating success for CDP-using OEMs and auto dealers.

Advertisers are no strangers to the pressure of privacy regulation and the significant updates major partners are making in the name of privacy. At present, many are focused on managing the fallout from Apple's latest update to iOS 14 which requires all app developers and publishers to adhere to its AppTrackingTransparency framework, which now requires consumer opt-in to share its identifier for advertisers, or IDFA. Even more are actively working to anticipate significant disruptions to their ad targeting and measurement strategies as Chrome readies to phase out third-party cookie tracking in early 2022.

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I have read and understood the privacy/terms and conditions and consent to the ascertainment, conversion, utilisation and dissemination of the data I have entered into this registration form. The B2B Media Group and originator/sponsor Treasure Data of the document may use my contact data for the purpose of B2B marketing (via e-mail, phone, display and postal) until such time as I withdraw my consent. My agreement to the company and our partner as shown below can be revoked at any time via an E-Mail to the following address: datenschutz@b2bmg.de ( Subject: Treasure Data)

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Date: 1.8.2018

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • Treasure Data
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