Achieving a Unified Approach to Governed Business Intelligence and Self Service

Data-fueled decisions are critical to organizational success. As more data is created, collected, analyzed, and shared, organizations are rapidly morphing into “data-driven” entities that rely more heavily on quantifiable, verifiable data and less on gut instinct, suppositions, and assumptions. Research from TechTarget’s Enterprise Strategy Group (ESG) points out that organizations are increasingly turning data into new products and services that not only act as new sources of revenue and profits, but also form the basis for insights to help them make smarter decisions.