Unified Data Cloud for Simplicity and Intelligence to Drive Better Business Outcomes

According to IDC market research, in the fourth quarter of 2021, 46% of data was already being processed in a public cloud and the percentage of companies with at least 80% of their data on the public cloud is expected to double by 2024. This trend is forecast in an environment where, based on IDC’s annual Global DataSphere study, in 2020, 64ZB of data was created or replicated, with much of it remaining in the shadows — unused or underutilized.

To better understand what differentiates leading organizations and their approach to data, IDC launched a market research study, underwritten by Google, that included interviews with executives charged with leading their companies’ data architecture modernization initiatives and a global survey of 830 data leaders from organizations across industries and regions.