5 proven ways to cut through the noise of digital-first sales

The great thing about our connected world is that you can reach anyone, anywhere, anytime. The bad thing? Your sales leads are tired of being found anywhere, anytime.

Sales has never been harder, largely because of how easy it is to do the bare minimum and fire off a cold email. Modern sales leaders are competing against a barrage of low-effort, impersonal outreach tactics that struggle to convert leads—when what you actually need is a highly relational approach.

Digital-first sales are here to stay: three out of four B2B decision makers prefer remote interactions, according to McKinsey. But just like the old days, selling successfully still requires you to do the legwork of genuinely getting to know your customers, understanding their pain points and identifying solutions. Here’s how to get started.