The Total Economic Impact™ Of PROS Smart Price Optimization and Management

PROS Smart Price Optimization and Management is a profit and revenue optimization solution that helps organizations define pricing strategies and manage prices to improve revenue and profit. PROS utilizes AI to provide optimized prices for product configurations based on predictive insights, including buyer history, market demand, and competitive activity. Designed for omnichannel selling in highly competitive industries, PROS centralizes pricing information, provides fast and AI-powered price calculations and robust analytics capabilities to maximize revenue and profitability, and enables efficiency gains for pricing and selling teams.

PROS commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying PROS. 2 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of PROS on their organizations.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed five representatives from four organizations with experience using PROS. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a multibillion-dollar B2B organization that sells thousands of products within a highly competitive environment