Client: Snowflake Inc.
Format: E-Book
Size: 25.7 MB
Language: English
Date: 27.09.2023

Retail media could be a goldmine for UK grocers and brands

Data monetisation is a huge opportunity for retailers to open up new revenue streams amidst a challenging market. Many advertisers are interested in leveraging the rich first-party data and online real estate retailers have at their disposal to target consumers with personalised offers when they are actively shopping and willing to spend.

Read the latest Snowflake report to discover key insights including how:

• Asda Media Partnerships generated £2.8bn in sales online in the last 12 months
• PepsiCo generated a 91% uplift in search rankings by investing in retail media
• Advertisers, brands, retailers, grocers and CPGs are all investing in retail media
• Retailers can monetise their first-party data and create a compelling proposition for advertisers with enrichment
• Brand-side marketers are turning to retail media to deliver measurable campaigns

View E-Book
Free Download
Please enter your contact information and click the download button. You will receive an email with your download link.
By clicking the button below, you consent to B2B Media Group GmbH with its affiliated companies and Snowflake Inc. processing and storing your data for marketing purposes, in particular for marketing-related contact by e-mail and telephone.

You can revoke your consent at any time by sending an e-mail to unsubscribe@b2bmg.com (subject: Snowflake Inc.). Further information can be found in the Privacy Notice.

Privacy / download conditions:

Date: 1.8.2018

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • Snowflake Inc.
Fields marked with * are mandatory