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Thumb original how can brands and retailers unlock the retail media goldmine
Client: Snowflake Inc.
Format: E-Book
Size: 25.7 MB
Language: English
Date: 27.09.2023

Retail media could be a goldmine for UK grocers and brands

Data monetisation is a huge opportunity for retailers to open up new revenue streams amidst a challenging market. Many advertisers are interested in leveraging the rich first-party data and online real estate retailers have at their disposal to target consumers with personalised offers when they are actively shopping and willing to spend.

Read the latest Snowflake report to discover key insights including how:

• Asda Media Partnerships generated £2.8bn in sales online in the last 12 months
• PepsiCo generated a 91% uplift in search rankings by investing in retail media
• Advertisers, brands, retailers, grocers and CPGs are all investing in retail media
• Retailers can monetise their first-party data and create a compelling proposition for advertisers with enrichment
• Brand-side marketers are turning to retail media to deliver measurable campaigns

Free Download
Please enter your contact information and click the download button. You will receive an email with your download link.
I have read and understood the privacy/terms and conditions and consent to the ascertainment, conversion, utilisation and dissemination of the data I have entered into this registration form. The B2B Media Group and originator/sponsor Snowflake Inc. of the document may use my contact data for the purpose of B2B marketing (via e-mail, phone, display and postal) until such time as I withdraw my consent. My agreement to the company and our partner as shown below can be revoked at any time via an E-Mail to the following address: datenschutz@b2bmg.de ( Subject: Snowflake Inc.)

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Date: 1.8.2018

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • Snowflake Inc.
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