Retail media could be a goldmine for UK grocers and brands
Data monetisation is a huge opportunity for retailers to open up new revenue streams amidst a challenging market. Many advertisers are interested in leveraging the rich first-party data and online real estate retailers have at their disposal to target consumers with personalised offers when they are actively shopping and willing to spend.
Read the latest Snowflake report to discover key insights including how:
• Asda Media Partnerships generated £2.8bn in sales online in the last 12 months
• PepsiCo generated a 91% uplift in search rankings by investing in retail media
• Advertisers, brands, retailers, grocers and CPGs are all investing in retail media
• Retailers can monetise their first-party data and create a compelling proposition for advertisers with enrichment
• Brand-side marketers are turning to retail media to deliver measurable campaigns
