Buyer's guide: Find the perfect product sampling partner

Product sampling is key to acquiring the user-generated content you need to fuel your shopper’s journey and impact the full customer funnel. But it can be tricky to get right. Without proper planning and support, marketing teams can easily go over budget and miss out on ROI.

Choosing the right sampling partner can therefore mean the difference between a smashingly successful product launch and a flop.

Successful global expansion or floundering in a new market. Revitalizing a core product or watching it go the way of jelly shoes and chain wallets.

This guide explains the key attributes you should look for in your sampling partner and why they matter to your campaign outcomes, as well as key questions to ask prospective sampling partners.