How Creativity Supercharges Effectiveness

Pulls together 10 of the most commonly cited and robust studies that demonstrate the commercial impact of creativity, all into one deck, for reference and to ensure that your commitment to creativity is consistent.

Creativity has an outsized impact on profit and sales.
Creative Quality improves market share predictions and boosts media efficiencies.
Brands with high Creative Capital deliver better business outcomes in terms of financial performance, and customer advocacy, with 2.4x income growth among brands with high creativity.

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Date: 1.8.2018

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