The Customer Identity Buyer’s Guide

Delivering seamless and secure digital experiences for your customers is no longer a “nice to have” for your brand. The meteoric success of marketplaces like Amazon and AliExpress are testament that customers want ease and convenience when it comes to making purchases. Events like the global COVID-19 pandemic are further accelerating this trend and solidifying digital customer experience as the battleground on which market share is won and lost.

As more and more customers come through your digital front-door, your ability to provide a smooth user journey and delightful digital experiences is a requirement that can move the needle to meet business goals and ensure you remain competitive. From creating an account and signing on to getting support and managing preferences, your customers want to have a secure but frictionless experience. If you fall short on delivering it, they won’t hesitate to go elsewhere.