Scaling to Success in Retail

The retail market is undergoing a continual evolution in a highly dynamic and competitive landscape. Today’s tech-savvy consumers have higher expectations and now use online research to evaluate options, compare prices, and seek out personalized experiences. A recent survey shows that 75% of consumers participate in omnichannel activities. Meanwhile, the industry itself continues to rebound, with expectations of a $70.9 trillion market by 2028. Attracting and retaining customers in a crowded market is increasingly driven by retailers’ ability to enhance engagement and experiences while securing consumer data and privacy.

At the same time, supply chain challenges have squeezed margins and forced retailers to rethink their digital transformation priorities. According to McKinsey, digital transformation will be a core driver of next-generation retail growth and will fuel omnichannel customer experience. The emergence of headless commerce, which decouples the front-end and back-end of the retail technology stack, and composable commerce ecosystems to speed innovation create extensive opportunities to accelerate digital investments. Gartner estimates that, by the year 2025, transitioning to composable commerce can help retailers outpace their competition by 80%.

The key to success in this burgeoning market is to ensure that customers enjoy optimal experiences even at times of peak demand. Ping Identity helps retailers deliver frictionless, hyper-personalized, and secure omnichannel experiences at the scale needed by helping organizations:

• Ensure scalable response to even the most intense demand across on-premises, cloud, and hybrid IT deployments.
• Build an instantly available, real-time view of customer needs across multiple identity stores.
• Achieve peak performance and resiliency in the cloud.
• Rapidly orchestrate and improve access journeys.
• Enforce least-privilege access across brands.