Klient: Ping Identity Corporation
Format: Solution brief
Rozmiar: 449 KB
Język: Angielski
Data: 09.07.2024
Fighting The Next Major Digital Threat: AI and Identity Fraud Protection Take Priority
It’s a challenging moment for those working in digital identity and security. Over half of organizations say they are ‘very concerned’ about today’s identity threats, and 48% say they are not effectively managing today’s security and identity risks. When only 52% of respondents say they could spot a deepfake of their company’s CEO, we need to start asking questions about our approach to digital identity — to protect both our customers and our businesses.
The timing matters. AI-powered cyber threats and identity attacks are about to explode, with over 40% of businesses saying they expect fraud to increase significantly next year. It’s why two-thirds of enterprises say they will invest much more next year on advanced protections. And they’re serious: on average they’re spending over $30M this year alone on combatting new AI-enabled identity attacks.
When only around 4 in 10 businesses have adopted advanced identity protection technologies, there is more to do. But additional investment is not going to be enough. We need a new way to think about — and respond to — the challenges around security and identity fraud.
There’s good news: nearly 60% of businesses surveyed say that Decentralized Identity — the idea of giving a digital wallet to customers, so they can
personally hold and selectively share their own personal data — will be ‘highly valuable’ to their organization. Why? Because first, it’s a breakthrough approach to tackling digital ID threats and fraud. And second, executives believe this new technology can deliver opportunities right across the organization. From better customer experiences and reducing business overheads; to tackling fraud and responding to shifting data protection regulations.
The timing matters. AI-powered cyber threats and identity attacks are about to explode, with over 40% of businesses saying they expect fraud to increase significantly next year. It’s why two-thirds of enterprises say they will invest much more next year on advanced protections. And they’re serious: on average they’re spending over $30M this year alone on combatting new AI-enabled identity attacks.
When only around 4 in 10 businesses have adopted advanced identity protection technologies, there is more to do. But additional investment is not going to be enough. We need a new way to think about — and respond to — the challenges around security and identity fraud.
There’s good news: nearly 60% of businesses surveyed say that Decentralized Identity — the idea of giving a digital wallet to customers, so they can
personally hold and selectively share their own personal data — will be ‘highly valuable’ to their organization. Why? Because first, it’s a breakthrough approach to tackling digital ID threats and fraud. And second, executives believe this new technology can deliver opportunities right across the organization. From better customer experiences and reducing business overheads; to tackling fraud and responding to shifting data protection regulations.
