The 2024 Data Protection Buyer's Guide

As the world continues to move into a new digital age, the importance and value of digital services and data are greater than ever before. From enterprise to midmarket, IT teams face increased pressure to protect business-critical resources within increasingly complex IT environments. Maintaining a 24/7, always-on business while protecting and retaining the data it runs on is required not only to compete in a global market, but also to meet regulatory compliance globally. 

Creating an eff­ective data protection strategy starts with understanding your business’s data protection challenges. Downtime and data loss can result from a variety of causes, from traditional, unintentional natural disasters to manufactured, deliberate disasters. Over the last decade, cyberattacks have become one of the biggest threats to data and IT services. Regardless of the cause, the costs of downtime or data loss can be immense, and disruptions that last for hours, days, or even weeks can cause irreparable harm to customer satisfaction and a business’s reputation. 

The right data protection strategy and the right solutions to support it can make data and IT services resilient against both downtime and data loss. The purpose of this guide is to help you understand the challenges that may impact your business, the types of available solutions that can provide data protection, and how these considerations can help you choose the right solutions to mount an e­ffective data protection strategy.