Connected Financial Services - Einblicke und Trends aus einer Studie mit mehr als 6.000 Kund:innen von Finanzinstituten weltweit

Für die Studie „Connected Financial Services“ befragte Salesforce 6058 Kund:innen von Finanzdienstleistern (Financial Service Institution, FSI) weltweit zu folgenden Aspekten:

Warum Kund:innen den Finanzdienstleister wechseln
Was Kund:innen von einer gelungenen digitalen Experience erwarten
Einstellungen gegenüber künstlicher Intelligenz, Kryptowährungen und Verbrauchermarken, die in den Finanzbereich einsteigen

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Date: 1.8.2018

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