The Data Foundation for the Age of AI: How Data Cloud unifies data to power AI-driven customer experiences

More than a data management solution, Data Cloud is an evolutionary leap that enables transformative AI experiences and higher degrees of customer-centricity. By unifying any data source with your CRM data from the Salesforce platform, Data Cloud allows business leaders to unlock deep, actionable insights.

To deliver these experiences, Salesforce and AWS are expanding their strategic partnership, bringing AWS AI services to Salesforce’s Einstein Trust Layer, and providing Data Cloud with seamless, zero-ETL access to any AWS data service, as well as the ability to execute data processing tasks using AWS compute services. And to make it easier to realize this combined value, Data Cloud and other Salesforce offerings are now available for purchase through the AWS Marketplace.

This e-book will show how Data Cloud unifies and harmonizes huge amounts of diverse business data with CRM data from the Salesforce Einstein 1 Platform, providing businesses with an unparalleled view of their data universe and a sturdy foundation for better customer experiences powered by AI.