How 5 Small Businesses Chose the Right CRM for Growth

You need a CRM that’s fast and easy — but scalable, too.

That leaves you with a dilemma: Do you optimize for speed? Or scale? 

This is a false dilemma.

You can do both. You can hit the ground running while also building for the long term. “I shudder to think about my days in sales before CRM,” said Travis Whitaker, CEO of medical device shipping company MedLogiq. “It’s the first thing I log into in the morning. It’s how I put the customer in the center of my day.” Small and medium-sized businesses like his use customer relationship management (CRM) software to create a single source of truth for every customer, gain insights more quickly, and make smarter decisions. It’s the driving force behind their success. With so many CRMs out there, the question becomes how to choose the right one. Here are five growing companies who found the answer in a CRM that was built for both speed and scale. Learn how they overcame disconnected data, tech bloat, and sales inefficiencies, and set a foundation for growth — while also starting fast.