From Chaos to Symmetry: How Branded Templates Help Scale On-Brand Content

With so many channels out there, companies need more content to stay visible. Branded templates can help teams scale on-brand content creation. This IDC report explores survey results on the challenges organizations face, how branded templates can help, and how Adobe Express addresses key concerns with commercially safe generative AI solutions. You’ll learn how:

Companies are dealing with the growing demand for diverse content and the struggle to keep it on brand
Marketing and sales teams participate in content creation and how that can complicate brand management
Branded templates help maintain brand consistency
Tools like Adobe Express can work with other Adobe apps to improve workflows and collaboration

Read the IDC Spotlight to learn about the impact of templates on consistent content creation at scale.

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Date: 1.8.2018

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