Why your website must become your key growth driver and how Webflow can get you there

Gartner predicts traditional search traffic will drop 25% by 2026, as AI-driven answer engines replace old SEO pathways. That means fewer clicks from Google, more fragmented discovery journeys, and diminishing returns from performance marketing.

If your growth strategy still relies on ‘cheap traffic’ and bolted-on CMS systems, you’re heading for trouble. Your website is no longer just a shop window, it must become your primary driver of growth and lead capture.

And here’s the bottom-line on your bottom-line: legacy CMS platforms can’t keep up. Webflow can.