Cliente: Visa Europe
Formato: Whitepaper
Dimensione: 5,43 MB
Lingua: Inglese
Data: 17.09.2025
Digital maturity and payments:
capturing Nordic opportunities
Digital maturity directly impacts customer profitability and engagement, creating significant opportunities for financial institutions to strengthen their market position.
Visa Consulting & Analytics' Nordic Digital Payment Study uncovers essential digital behaviour patterns across Denmark, Finland, Iceland, Norway, and Sweden.
The 2024 analysis reveals striking trends:
Visa Consulting & Analytics' Nordic Digital Payment Study uncovers essential digital behaviour patterns across Denmark, Finland, Iceland, Norway, and Sweden.
The 2024 analysis reveals striking trends:
- According to EU statistics, other European markets are gaining ground - Netherlands now leads Europe at 83% basic digital skills, edging ahead of Finland at 82%
- On average, over one quarter of Nordic consumers remain in low-digital-activity or single-channel payment categories, representing untapped potential
- Digitally savvy customers generate spending volumes 2x to 11x higher than low-digital-activity users across Nordic countries
- Strong positive correlation exists between digital channel usage and payment volume across all Nordic countries
These insights reveal strategic opportunities: financial institutions can strategically guide customers toward higher digital maturity, implement data-driven engagement strategies, and capitalise on innovations like EMVCo's Click to Pay solution.
For comprehensive analysis and strategic recommendations, complete the form to access the white paper.
