The Essential Guide to Data

It’s no secret that data remains underused and undervalued in most organisations all over the world. Despite the constant talk of data-driven decisions, organisations of all sizes are still missing the mark on how to effectively capture and use the troves of data being generated every day, whether it comes from users, external industry resources, or their own networked devices. In fact, most business and IT decision-makers estimate that 55% of their data is dark data — information you don’t know you have, or cannot fully tap.

This is a significant missed opportunity. Important insights across IT, security, and your organisation lie hidden in this data. Data holds the definitive record of all activity and behaviour of your customers and users, transactions, applications, servers, networks, mobile devices, and more. Critical information on everything from configurations, APIs, message queues, diagnostic outputs, and sensor data of industrial systems is all there — you just have to tap into it the right way.