From proof of concept to a scalable generative AI solution

For performance marketing teams, content is the currency of the digital economy. But we are under pressure to create more of it at an unprecedented pace and volume—without additional resources. At Adobe, we know these challenges well. Our Global Marketing Organization struggled with generating enough assets, launching and refreshing new campaigns, reacting to market trends, and tracking content performance in real time. This firsthand experience has given us a deeper perspective and additional motivation to bridge the gap between customer demand and capabilities. 

Adobe GenStudio for Performance Marketing promises to be a groundbreaking innovation in the world of marketing. It’s a generative AI-first application that facilitates the production of high-impact content at a speed and scale that was previously unimaginable. It empowers marketing teams to create on-brand, multi-channel content for ads, emails, and campaigns while providing real-time insights to optimize content performance. We tried it within our own organization first—and the results were incredible.