Facebook iconTwitter icon
B2B-Network:
Loader
Thumb original 2018 b2b advertising and marketing outlook
Client: Dun & Bradstreet
Format: whitepaper
Size: 723 KB
Language: English
Date: 07.05.2018

B2B Advertising & Marketing Outlook

Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns—using display, mobile, video, content and other digital media—are now bought and sold almost exclusively using platforms that pair customer data with ad inventory for better targeting at scale. There may be negative press about the quality of programmatic and there have been instances where leading brand marketers decry the current state of digital advertising, but there is little doubt that automated ad buying is here to stay.

To gain a deeper understanding of how B2B brands are approaching programmatic ad buying, Adweek BrandShare, on behalf of Dun
& Bradstreet, conducted a comprehensive survey of B2B brand marketers and agencies in September and October 2017. The goal was to understand how B2B marketers were adopting programmatic buying and how they are using other data-driven marketing tactics. It is a follow-up to a 2016 study done by Adweek BrandShare and is the third annual study conducted by D&B on this topic.

Free Download
Please enter your contact information and click the download button. You will receive an email with your download link.
I have read and understood the privacy/terms and conditions and consent to the ascertainment, conversion, utilisation and dissemination of the data I have entered into this registration form. My agreement to the company and our partner as shown below can be revoked at any time via an E-Mail to the following address: datenschutz@b2bmg.de ( Subject: Dun & Bradstreet )

Privacy / download conditions:

Date: 01.03.2016

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)
  • B2B Media Group EMEA GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • Dun & Bradstreet
PlusData protection/download conditions in brief
  • Downloading and use of the document on my part is free of charge.
  • The documents are protected under copyright and may not be reproduced or published on my part. Liability claims against the providers and the originator are precluded.
  • With regard to links to external websites, the originator and providers expressly disassociate themselves from the entire content of all linked pages that have been amended following creation of the link.
  • The providers and originator/sponsor of the document may use my contact data for the purpose of B2B marketing (via e-mail, phone, display and postal) until such time as I withdraw my consent.
  • I may withdraw my consent for use of my contract data at any time without charge.
  • My activities on this website will be ascertained and saved for statistical purposes.

» View full data protection / download conditions

Fields marked with * are mandatory