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Thumb original abm research report abm art of start
Client: Dun & Bradstreet
Format: whitepaper
Size: 2.6 MB
Language: English
Date: 07.05.2018

Account-Based Marketing - The Art of the Start

Account-Based Marketing (ABM) offers many promises around customer growth and retention. While not a new concept, both data-driven marketing approaches and new marketing tools have given ABM a resurgence of late, making it a practical approach for any sized organization. To be successful, ABM programs call for careful data-driven planning, execution and monitoring. These require a solid data foundation in order to drive the most success with a focus on the right accounts.

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Date: 01.03.2016

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  • B2B Media Group EMEA GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

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  • Dun & Bradstreet
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