The Complete Guide to Agile Marketing
Charles Darwin and his theories surrounding evolution have been subjects of criticism and praise for over 150 years. But regardless of what anyone thinks of Darwin, the man got at least one thing indisputably right: nature will always favor the agile. In the past few years, the digital climate of marketing has given new meaning to Darwin’s notion of the “survival of the fittest.”
We live in an always-on, instant success, viral-or-bust era where mobile marketing, 15-second ads, and long form blog posts might be on fleek only long enough for most marketers to read that they’re actually a thing before the next thing comes along. Per Darwin’s theory, being agile has never been more imperative to a marketer’s survival. In an effort to be more agile and to ultimately survive, many marketers have adopted Agile Marketing, a work management methodology that emphasizes visibility, collaboration, adaptability, and continuous improvement.
The Agile methodology, despite its relative newness to marketing, has moved beyond the testing phase and has proven that it not only belongs in marketing, but can also transform the capabilities of marketing teams. A recent study of marketers who have adopted Agile Marketing showed that 93 percent said Agile helped them to improve speed to market (ideas, products, or campaigns).