Netzwerkstandardisierung als grundlage für individuelle digitale gasterlebnisse

Digitalisierung und Personalisierung spielen für die Marke eine wichtige Rolle bei der Ver- besserung des Kundenerlebnisses und der betrieblichen Effizienz. Der digitale Wandel der Steigenberger Hotels & Resorts beruht auf einer Architektur von Aruba. Durch die Einführung eines globalen Standards kann die Hotelmarke neue Hotels schneller eröff- nen, die Netzwerknutzung zentral verwalten und eine einheitliche Plattform für digitale Innovationen bereitstellen.

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