Der digitale Kunde ist König

Wie der Mittelstand dieses Versprechen einlösen kann

Das Zeitalter des digitalen Kunden hat begonnen. Der anspruchsvolle moderne Kunde erwartet, dass Sie ihn an der Türschwelle abholen – also bei der ersten Begegnung mit Ihrem Unternehmen. Und das gelingt nur, wenn Sie ein Kundenprofil erstellen, das eine gezielte Ansprache in allen Kanälen ermöglicht.

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