客戶: Treasure Data
格式: 白皮書
尺寸: 3.13 MB
語言: 英語
日期: 15.02.2022

Powering Privacy Compliance with a Customer Data Platform

For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer relationships. But while the dust has not yet settled, the central position of customer data in the emerging world is already clear.

Let’s start with the pebble. It’s a tiny dot—a single pixel on a web page that captures visitor behaviors and transmits them to companies who may share the information with expanding circles of partners. That pixel can also plant a browser cookie that adds continuity to the behavior tracking and ultimately connects the visitor with a real-world identity such as name and address

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By clicking the button below, you consent to B2B Media Group GmbH with its affiliated companies and Treasure Data processing and storing your data for marketing purposes, in particular for marketing-related contact by e-mail and telephone.

You can revoke your consent at any time by sending an e-mail to unsubscribe@b2bmg.com (subject: Treasure Data). Further information can be found in the Privacy Notice.

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Date: 1.8.2018

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • Treasure Data
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