Muji grows in-store revenue with digital savvy

Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered that website visitors most often browsed for products to later buy in a physical store, Muji developed a mobile app in order to build more intimate customer relationships, enhance in-store experiences and improve customer lifetime value (CLTV).

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Date: 1.8.2018

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