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Thumb original abinbev case study
Client: Treasure Data
Format: Case Study
Size: 836 KB
Language: English
Date: 13.05.2022

AB InBev Brings People & Data Together to Make Great Marketing Happen

When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down silos to integrate data from more than 1,000 data sources and platforms worldwide, and achieve personalization at scale for all of its markets.

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Date: 1.8.2018


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