Big Data
Cloud Computing
Data Center
Hardware
HR, Finance, Marketing
Internet
IT Management
IT-Security
Mobile
Network
Software
Client: Treasure Data
Format: Studiu de caz
Dimensiune: 836 KB
Limbă: Engleză
Dată: 13.05.2022
AB InBev Brings People & Data Together to Make Great Marketing Happen
When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down silos to integrate data from more than 1,000 data sources and platforms worldwide, and achieve personalization at scale for all of its markets.