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Thumb original advertiser perceptions state of cdps treasure data
Client: Treasure Data
Format: Report
Size: 729 KB
Language: English
Date: 13.05.2022

The State of CDPs: Data Unification, Activation & Compliance

In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are intently eying CDPs as critical marketing technology for audience-centric, cross-platform, omnichannel marketing.

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Date: 1.8.2018


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