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Client: Treasure Data
Format: Report
Size: 729 KB
Language: English
Date: 13.05.2022
The State of CDPs: Data Unification, Activation & Compliance
In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are intently eying CDPs as critical marketing technology for audience-centric, cross-platform, omnichannel marketing.