Big Data
Cloud Computing
Data Center
Hardware
HR, Finance, Marketing
Internet
IT Management
IT-Security
Mobile
Network
Software
Cliente: Treasure Data
Formato: Report
Dimensione: 729 KB
Lingua: Inglese
Data: 13.05.2022
The State of CDPs: Data Unification, Activation & Compliance
In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are intently eying CDPs as critical marketing technology for audience-centric, cross-platform, omnichannel marketing.