Rightpoint’s Total Experience approach applies a fresh lens to experience strategy

"Due to its Rightpoint investments and the maturity of its front-office capability, the Genpact of today is nearly unrecognizable compared to its back-office, data-focused heritage. Total Experience is a go-to-market shift positioning Rightpoint in a “right to win” position for enterprise-wide digital experience services." - Melissa O'Brien, Executive Research Leader, HFS

Despite current adverse macroeconomic conditions, enterprise leaders must be ready to invest in innovation to remain competitive and ensure profitable returns. Improving efficiency to boost productivity while differentiating across the customer life cycle is every customer experience (CX) leader’s mantra. As the Digital Dichotomy of 2023 in Exhibit 1 shows, the world is simultaneously experiencing the slowdown and the big hurry. Several significant hurdles, such as shrinking IT budgets, a talent crunch, and macroeconomic conditions, will hinder enterprises from cultivating a OneEcosystemTM culture and serving their customers efficiently. It's worth noting that companies cannot deliver a great customer experience without a great employee experience or excellent digital product design. To address this scenario, Rightpoint, a global experience leader and Genpact company, has made its mission to help enterprises in their digital experience journey with their promising return on investments by providing the Total Experience (TX) and Return on Total Experience (ROTX) approach to help clients solve their biggest CX challenges.