5 CX Gaps Costing You Customers and How Identity Fixes Them

Today’s customers expect effortless, secure access from their first click to their next checkout. When that experience breaks down, due to repeated logins, broken registration, or friction-filled security, it doesn’t just frustrate customers, it derails revenue, loyalty, and growth. For business leaders like you, that makes customer experience (CX) a strategic priority. And one-key system—identity—is either enabling seamless engagement or quietly holding it back. 

To compete—and win—you need more than features. You need frictionless experiences that turn first-time customers into lifetime customers.