How pharmaceutical companies can drive patient and customer engagement with an integrated CRM platform

From increased pressure in drug pricing and reimbursement constraints to the competitive impacts of biosimilar products, pharmaceutical companies must continue to drive innovation while delivering an exceptional consumer experience.

In this guide, you’ll learn how an integrated customer relationship management (CRM) platform can power the experience patients and customers expect and help drive internal efficiencies and innovation.

Once seen exclusively as a solution for sales teams, Salesforce reimagined as a healthcare CRM brings actionable information into one place to enable improved internal and external collaboration, communication, and smarter, data-based decisions — spanning clinical, marketing, sales, and support teams.