The state of AI 2024: Challenges to adoption and key strategies for organizational success

Artificial intelligence has become central to how organizations drive efficiency, improve productivity, and accelerate innovation. The release of ChatGPT in 2022 ushered in an AI hype cycle and moved the technology to the top of boardroom and political agendas worldwide.

Conversational generative AI chatbots, such as ChatGPT and Google Bard, are transformative technologies that can enhance workforce productivity by automating various organizational tasks. These solutions promise to help organizations keep up with the pace of digital innovation by enabling teams to deliver new, more secure applications and services at record speed. Alongside the clear advantages of generative AI, however, there are challenges and risks that organizations need to manage, including the potential for manipulation and bias.

This report explores these challenges and highlights how technology leaders can overcome them by taking a composite approach to AI, where teams combine multiple data modalities and different types of artificial intelligence—such as generative, predictive, and causal AI—to drive fast, precise, and trustworthy answers and automation.