Digitale Transformation im Kundendialog

Wenn von digitaler Transformation die Rede ist, fallen meist Schlagworte wie Industrie 4.0, Internet der Dinge und Big Data. Und der deutsche Mittelstand steht bei diesen Themen auch nicht mehr am Anfang. Seltener ist hingegen von der digitalen Transformation im Kundendialog die Rede – das Stichwort ist dabei Seamless Multichannel. Dabei steckt hier sehr viel Potenzial für besseren Service, Kostenkontrolle und Kundenbindung.

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Date: 1.8.2018

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